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Euro 2016 in France: Teams, Sponsor’s and More

The 10th June 2016 marks the date again. Then, the 15th European Football Championship is going to start in France. A whole of 24 teams will fight in 51 tournament games for the title – as many as never before. A short overview.

France is ready for the European Championships 2016

© Andrea Anastasakis flickr

Stade de France, CC Andrea Anastasakis flickr

Where is Europe 2016? The football matches will take place in 10 different cities in France including Paris, Saint-Denis, Lyon, Marseille, Nice, Lille, Lens, Bordeaux, Saint-Etienne and Toulouse. Ten Euro 16 stadiums got renovated and five completely new ones especially built for the big event. The biggest of them is the Stade de France in Paris, Saint-Denis, where the opening game on 10th June and the Europa League final game on 10th July will take place. The stadium already got worldwide attention in course of the Paris attacks on November 13 2015, when it came to three explosions in front of the building. Because of the attack are the security standards for the European Championships 2016 very high. The 2,5 million expected fans (plus another 7 million in the so called fan areas) have to pass a third security check once they enter the stadium, the video monitoring gets intensified and the police is going to control the 24 basecamps of the teams and their hotels. 

© Álvaro Bertelsen flickr

Champs de Mars, CC Álvaro Bertelsen flickr

The 24 Euro Qualifiers and Euro 2016 Groups

  • Group A: France, Rumania, Albania, Switzerland.
  • Group B: England, Russia, Wales, Slovakia.
  • Group C: Germany, Ukraine, Poland, Northern Ireland.
  • Group D: Spain, Czech Republic, Turkey, Croatia.
  • Group E: Belgium, Italy, Ireland, Sweden.
  • Group F: Portugal, Iceland, Austria, Hungary.

Some New Football Rules

© Sean MacEntee flickr

CC Sean MacEntee flickr

18 referees and their assistants are optimally prepared for the big tournament. They have to implement a total of 95 new regulations introduced by the IFAB (International Football Association Board). Some of the new rules:
  • triple punishment (red card, penalty and player suspension) got modified.
  • prohibition of stopping during penalty. The player is still allowed to slow down during his attempt, but is not allowed to completely stop. If a player is doing so, he will receive a yellow card and the other team gets an indirect free kick.

  • Hawk Eye. For the first time in an European Championship will the referees get help by the so called Hawk Eye. Its a computer assisted system, which tracks if the football is in the goal or not. The referee is able to receive signals on his watch. 

Football Shirts and Shoes

The dominant football shirts colour for the Euro 2016 will be red for the home shirts and white for the away kits. 12 teams including Spain, Belgium and Portugal will be wearing red home shirts, four go for a white one (including Germany), three for a blue one, three are going to wear yellow and two teams a green shirt. 11 teams (including France and Spain) decided for a white away kit,  five for a blue one, four for the color grey, three are going to wear red and only one (Portugal) green.

According to a survey from Sport1 has Albania the most beautiful shirt, closely followed by Turkey with a red one. Germany is on third place.

Which shirt brand are the teams going to wear?

  • Adidas: Russia, Northern Ireland, Spain, Germany, Hungary, Belgium, Sweden, Ukraine.
  • Nike: England, Turkey, Croatia, Portugal, France, Poland.
  • Puma: Czech Republic, Italy, Switzerland, Slovakia, Austria.
  • Joma: Rumania.
  • Umbro: Ireland.
  • Errea: Iceland.
  • Macron: Albania.

Which soccer player is going to wear which shoes?

© Themeplus flickr

CC Themeplus flickr

Christiano Ronaldo (Portugal): Next-Gen Nike Mercurial Superfly. Robert Lewandoswki (Poland): Nike Hypervenom Phantom II2. Andreas Iniesta (Spain): Nike Magista Opus. Mesut Özil (Germany): Silver Adidas Ace 16+PureControl. Gianluigi Buffon (Italy): evoPOWER Tricks from Puma.


Large sporting events like the Euro 2016 are always a great possibility for marketing. There are altogether 10 international spondors including Cola, McDonalds and adidas and 6 national sponsors from France including SNFC (national railway company France). Media often criticises the business with the sponsors. During the World Cup 2014 in South Africa wasn't it even allowed to take anything into the stadium depicted with a large image of any other brand.

More quick facts about the Euro 2016 and France as Venue:

  • Taking alcohol into the stadium is not allowed.
  • The biggest official public viewing area is in front of the Eiffeltower (Champs de Mars), smaller ones are for example in Saint-Denis.
  • French people don't like to speak English.
  • Taxi drivers in Paris don't like front passengers.
  • Baguette doesn't get sliced, but broken.
  • The most expensive Euro ticket costs around 900 Euro (final, category 1).
  • The cheapest ticket is available for only 25 euro (group matches, category 4).

For more information about the Euro tickets click here

Euro 2016 dates: click

Featured image: © Nazionale Calcio flickr
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